Origin

ITC's association with music began with the ITC Sangeet Sammelan conducted in Delhi in 1971. This Sammelan also instituted a substantial cash award to be given to one of the oldest living musicians of stature. The Sammelan took Delhi by storm and went on to become an annual rage. Consistently featuring the reigning monarchs of the music world, this annual Sammelan changed the culture-scape of the capital of the country.