ITC SRA – Preserving and propagating the rich Indian Musical Heritage
   

Search Our Site

 
>> What's New
.
>> News & Views
.
>> Samay Raga
.
>> My Music Room
.
  Vision
  ITC-SRA's Origin
  Aims and Objectives
  Guru-Shishya Parampara
  Research Work
  Newsletter
  Talent Search
  Milestones
  Archives
  Our Faculty
  Our Scholars
  Honours & Achievements
  Membership
  Contact Us
 
 
 
 
 
ITC-SRA : A trust promoted by ITC Limited

ITC-SRA's Origin


ITC Sangeet Sammelan

ITC's association with music began with the ITC Sangeet Sammelan conducted in Delhi in 1971. This Sammelan also instituted a substantial cash award to be given to one of the oldest living musicians of stature. The Sammelan took Delhi by storm and went on to become an annual rage. Consistently featuring the reigning monarchs of the music world, this annual Sammelan changed the culture-scape of the capital of the country.



ITC Pioneers Corporate Patronage of Music

ITC then pioneered the corporate patronage of Hindustani classical music, an integral part of Indian classical music, which was suffering from the withdrawal of royal support. Corporate patronage of music on this scale was unknown before.

During the mid-seventies, ITC's top management envisioned that the Company could play a major role to preserve and propagate the rich Indian musical heritage. Bearing in mind that there were several futile attempts to build gurukuls of music during the last 50 years, ITC aspired to go beyond merely nurturing and propagating the priceless tradition of Hindustani Classical Music. In creating ITC-SRA, ITC's farsighted endeavour was to establish a modern 'Gurukul' and revive the traditional 'Guru-Shishya Parampara'.

ITC-SRA was created in 1977 as an independent Public Charitable Trust. It was modelled as an institution to epitomise the best of Hindustani Classical Music. There was also a clear understanding that it would never seek any monetary help from the government and that it would be professionally run.







.
Admissions | Alankars | Archives | Artist of the month
Concert Hall | Celebrated Masters | FAQ | Feedback

Gharana | Glossary | Home | Instrumental Division | ITC-SRA News | Jugalbandi

Know Your Raga | Music Links | Musical Roundup My Music Room | News & Views
Obituaries | Our Shishyas | Picture Stories | Publications | Raga Online
 Samay Raga | Sammelan Updates | Seminars | Sitemap | Story of Hindustani Classical Music

The Wednesday Recital | Treasures from the Past | Tribute to a Maestro | Young Artistes

.
Disclaimer   Privacy Policy   Contact Us   Site Guide