Corporate patronage of Indian Classical Music
   
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ITC-SRA : A trust promoted by ITC Limited

Aims and Objectives

Realising the ITC-SRA Vision

ITC-SRA focuses on vocal music

In choosing classical music as an area of its social responsibility, ITC has played an important role in the resurgence and nurturing of this rich heritage. The three basic objectives of ITC-SRA are:

  1. Creation of an effective training system.
  2. To rationalise traditional data with the help of modern research methods and technology.
  3. Preservation and propagation of music.

ITC SRA has provided security and the comforts of a home for both guru and scholar. Its training system is essentially the Guru-Shishya Parampara with suitable contemporary inputs.

The quality of the average listener plays a vital role in the development of music. In the current Indian classical music scenario, where the audience has assumed the role of the most decisive patron, the task of nourishing a solid base of high quality listeners has become a critical factor for the survival of the best values in music.

ITC-SRA has undertaken the task of creating a variety of platforms all over our country and abroad, which attempt:

  1. To take high quality music systematically to areas and sections of the population who otherwise do not enjoy access to it.

  2. To cater to specialised audience needs and create connoisseurs of music by changing the conventional conference mould and creating new thematic profiles.

  3. To commemorate those veterans and doyens of classical music whose pursuit of music as a form of knowledge has enabled us to establish and perpetuate a community of shared values.


Realising the ITC-SRA Vision

Vijay Kichlu
ITC-SRA's first Executive Director

The responsibility to implement the visionary project was taken on by Pandit Vijay Kichlu, a reputed gharane-dar musician with a national cultural stature and with 23 years of managerial experience.



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ITC-SRA focuses on vocal music

Nissar
Hussain Khan
Hirabai Barodekar

ITC-SRA initially devoted itself solely to training in Hindustani vocal music, acknowledged as the source of all learning in "shastriya sangeet". The initial focus had to be on vocal music to preserve and nurture the pristine purity of whatever was left of traditional Hindustani Classical Music.

The thinning down of the royal patronage of traditional Hindustani Classical Music had imperceptibly diluted this invaluable musical heritage. In the late Seventies, very few masters who had learnt music the classical way were left. More and more musicians had begun to sacrifice the truly classical at the altar of personal popularity.



Nivrittibua Sarnaik
Ishtiaq Hussain Khan

Among the luminaries in the world of Hindustani Classical music who readily identified themselves with the ITC-SRA cause were, Nissar Hussain Khan (Sahaswan Gharana), Hirabai Barodekar (Kirana Gharana), Ishtiaq Hussain Khan (Rampur Gharana), Nivrittibua Sarnaik (Atrauli-Jaipur Gharana), Girija Devi (Benaras Gharana), Latafat Hussain Khan (Agra Gharana) . All of them happily settled down in Kolkata and helped to create an institution epitomising the Guru-Shishya Parampara.



Girija Devi
Latafat
Hussain Khan

A. Kanan and Malabika Kanan joined in 1979.






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ITC-SRA introduces Instrumental Music teaching

Eventually, the Academy turned its attention to Hindustani Classical instrumental music as well and on March 1, 2002, the Instrumental Division was introduced. It is headed by Pandit Buddhadev Dasgupta, the eminent sarod maestro, who has been associated with ITC-SRA for many years as a member of its Expert Committee.

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